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The CRM built by a roofing contractor

Run your whole roofing business from one screen.

Leads, calls, proposals, signatures, deposits and QuickBooks invoices, all on the same job record. Stop running your company out of five apps, a spreadsheet and a truck full of paper.

Unlimited users 30-day money-back guarantee Cancel anytime
Aerial view of a commercial flat roof halfway through a white coating restoration
ValidCRM on a phone showing a cold-call prospect with a satellite view of the building's roof
A pickup truck cab covered in job folders, clipboards, receipts and sticky notes
If your office is the front seat of your truck, you're not alone. Plenty of roofing companies run this way. It just doesn't scale.
Sound familiar?

Your business is spread across too many places.

If a few of these sound like your week, you're in the right place.

  • The lead is in a voicemail. Or a text. Or a sticky note.

    Nobody wrote it down, and the call-back never happened.

  • Proposals live in Word documents.

    Rebuilt from an old file every time, with last customer's name still on page three.

  • Inspection photos are on someone's phone.

    Good luck finding them when the owner asks what you saw.

  • You chase deposits by phone.

    The job is sold, but the check isn't in, so the start date slides.

  • Everything gets typed into QuickBooks twice.

    Same customer, same amounts, re-entered by hand after the fact.

  • Nobody knows what was sold this month.

    Ask and someone opens a spreadsheet that was last updated in the spring.

Every hand-off between apps is a place where a lead goes cold, a deposit runs late, or a job gets underbid.

Today

Scattered

Five logins, a notebook and your memory.

  • Leads in texts, voicemail and Facebook messages
  • Call lists in a spreadsheet, roofs checked by driving past
  • Proposals in Word, signatures on paper
  • Deposits by check, invoices typed into QuickBooks later
  • Follow-ups depend on who remembers
  • Sales numbers are a guess until month-end
With ValidCRM

One record per job

From the first call to the final payment.

  • Every lead lands in one pipeline, by stage
  • AI-built call lists with a satellite view of every roof
  • Branded proposals your customer signs online
  • Deposit collected at signing, invoices created in QuickBooks
  • Calls logged automatically, reminders set for you
  • Revenue sold and close rate on the dashboard, live
How it works

From finding the building to getting paid.

ValidCRM follows the way a roofing job actually moves, so nothing has to be copied from one place to another.

01 · Find work

Build a call list in minutes, not days.

Type who you want to call, like "self storage and warehouses in Winchester, VA." ValidCRM plans the searches, pulls the businesses from Google Maps, and puts them in a call list. Every prospect shows a satellite view of the roof before you dial.

  • AI-built cold-call lists from Google Maps, with phone numbers and websites
  • Satellite roof view on every prospect, so you know the building before you call
  • Canvassing app with a business-card scanner and voice notes for door knockers
  • Online inspection booking that lands on your rep's calendar
Find businesses to call: AI plans Google Maps searches and returns 74 businesses
A cold-call prospect with a satellite view of its roof and a Call button
02 · Win the job

Proposals that look like you stayed up all night on them.

Build a branded proposal with your logo, photos and scope, then text or email it. Your customer picks an option, adds what they want, and signs from their phone. You see the moment they open it.

  • Multiple options plus up to six add-ons and a warranty choice
  • Online e-signature with a signed PDF saved to the job
  • Margin calculator for materials, labor and overhead, so you don't underbid
  • AI-written scope of work and saved templates for the jobs you do every week
  • Viewed and signed tracking so you call at the right moment
Proposals list with Draft, Signed, Viewed and Sent statuses and tap-to-call phone numbers
03 · Never miss a follow-up

Every call is logged. Every promise gets a reminder.

Connect RingCentral and calls and voicemails are logged to the right job automatically. AI summarizes the conversation and sets a reminder for what you promised, so the follow-up happens even on your busiest week.

  • Automatic call and voicemail logging with RingCentral
  • AI call summaries and draft follow-up emails and texts
  • Reminders by rep with overdue items at the top of the dashboard
  • Tap to call from any customer, job or proposal

Illustration. Sample data.

05 · Know your numbers

Know what you sold without opening a spreadsheet.

Revenue sold, close rate, open jobs and proposals waiting on an answer, for this month, this year or any range you pick. Your pipeline shows where every job stands.

  • Revenue sold from the option your customer signed
  • Close rate by proposals sent or by won versus lost
  • Pipeline board from new lead to closed won
  • Any date range this month, this year or custom
Dashboard with revenue sold, close rate, active jobs, proposals out and job pipeline by stage
In the field

Built for the truck, not just the office.

ValidCRM works on any phone, tablet or computer. Install it to your home screen straight from the browser, with no app store needed.

  • Photos on the job

    Snap inspection photos and mark them up. They're saved to the job, not someone's camera roll.

  • Tap to call

    Call any customer, prospect or proposal from one tap.

  • Canvass door to door

    Scan business cards and record voice notes on the sidewalk.

  • Whole team, one view

    Owners, sales reps, canvassers and office staff each see what they need.

ValidCRM proposals on a phone with Draft, Signed and Viewed statuses and tap-to-call numbers
Why ValidCRM exists

Built on a roof, not in a boardroom.

ValidCRM was built inside a working commercial roofing company, to run that company. Every feature started as a problem on a real job: a lead that slipped, a deposit that came in late, a proposal that took all night.

It's used every day by our own crew before it ships to you. That's why it speaks roofing, not generic sales software.

Everything included

One login replaces the stack.

No add-on modules to buy. Every account gets every feature.

Pipeline board

Every job by stage, from new lead to closed won.

Cold calling

AI-built lists from Google Maps with satellite roof views.

Canvassing

Card scanner, voice notes and follow-ups for door knockers.

Inspection booking

Paid or free booking on your reps' Google Calendars.

Proposal builder

Options, add-ons, warranties, templates and AI scope.

E-signature

Customers sign on any device. Signed PDF on the job.

Deposits and invoices

Deposit at signing, QuickBooks invoices and pay links.

Call logging

RingCentral calls and voicemails, with AI summaries.

Reminders

Follow-ups by rep, with overdue items surfaced first.

Job photos

Inspection photos with markup, organized by job.

Email and social

Email campaigns and AI-written social posts.

Team roles

Admin, sales, canvasser and office access levels.

Pricing

One price. Your whole team.

Most CRMs charge per user, so you end up deciding who gets a login. With ValidCRM, your whole team gets in for one flat monthly price.

  • No per-user fees
  • No tiers or add-on modules
  • No setup fee or long-term contract
ValidCRM Pro
$197/month
Unlimited users. Everything included.
Get started

30-day money-back guarantee. Cancel anytime.

  • Unlimited jobs and customers
  • Proposals and e-signature
  • Cold calling and canvassing
  • Deposits and invoicing
  • Call logging and AI tools
  • Works on any phone
Questions

Straight answers.

What if it isn't a fit for my company?

ValidCRM comes with a 30-day money-back guarantee. If it isn't working for you, reach out within 30 days for a full refund. You can also cancel at any time and you won't be charged again.

How many people can I add?

As many as you need. The $197 monthly price covers your whole team: owners, sales reps, canvassers and office staff, each with role-based access.

Do I need QuickBooks?

No. If you use QuickBooks Online, ValidCRM creates your deposit, progress and final invoices there and syncs payments back. If you don't, you can collect deposits by card at signing with Stripe.

Is there an app for my phone?

ValidCRM runs in the browser on any iPhone, Android phone, tablet or computer. You can add it to your home screen so it opens like an app, without going through an app store.

Do I need RingCentral for call logging?

Automatic call and voicemail logging works with RingCentral. Without it, you can still tap to call from any record and log calls and notes by hand.

Can I cancel anytime?

Yes. There's no long-term contract and no cancellation fee.

Is my data secure?

All data is encrypted in transit and at rest on enterprise-grade infrastructure. Your customer data and business information stay private to your company.

Get your business out of the truck and onto one screen.

$197 a month for your whole team, with a 30-day money-back guarantee. Set up your account in a few minutes.